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The American Cultural Icon

Cultural Icon: An object that represents some aspect of the values, norms or ideals perceived to be inherent in a culture. Yesterday Reclaimed has creatively re-purposed such icons as 1950’s American-made pickup trucks and tractors.  And, the theme of my recent blogs has been the pleasant nostalgia they evoke.  Last week I paid homage to
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Anachronism: A person, place or thing that is chronologically out of place; one from a former age that is incongruous in the present.

  In last week’s blog post, I ventured a social and psychological explanation for our present day fascination with all things restored, reclaimed, renewed and repurposed.  We now frequently hear the phrases, “What’s old is new again!”  “Retro is the way to go!”  “Old school is cool!”  This week, I want to acknowledge and admire
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“When he’s not reminiscing about the history of the relics we repurpose…”

“Yesterday Reclaimed” is a creative name, indeed, but it’s an even more fascinating concept.  I don’t mean merely the idea of re-purposing material from old, junked farm implements and barns for the creation of home/office furnishings and objects d’art; but, the social, psychological and philosophical concept of reclaiming the past.   That we as a culture
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Yesterday Reclaimed Launches New Website (So you might wanna hide your kids, hide your wife and hide your husband!)

Instead of buying a new plasma cutter or installing some sophisticated dust collection system over the weekend, we decided to build the “next-gen” YR website instead. We were so excited to announce it’s arrival that we couldn’t wait until Monday morning to let the world know about it! So here you go… The highlights? Well…everything
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